DSP: Viant Technology Inc insider trading, 5% holders and institutional ownership
From public SEC filings: open-market insider purchases and sales (Form 4, last 180 days), holders of 5% or more (Schedules 13D and 13G) and institutional ownership (Form 13F). Insider and 5% data delayed 48 hours.
Insider trading
0 open-market buys totaling - and 1 sales totaling $272K in the last 180 days.
Insider sales
| Trade date | Insider | Role | Value | 10b5-1 plan |
|---|---|---|---|---|
| 2026-10-13 | Madden Larry | CFO | $272K | yes |
Activist and 5% holders
| Filed | What | Holder | Stake | Change | Filing |
|---|---|---|---|---|---|
| 2026-10-23 | 13G amendment | ROYCE & ASSOCIATES LP | 6.59% | SEC |
Institutional ownership (Q2 2026)
120 institutions reported holding $151.18M of Viant Technology Inc on Form 13F (121 the quarter before). 18 opened a new position and 17 sold out. Shares held by institutions: +15%.
| Largest holders | Shares | Value |
|---|---|---|
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. | 1,501,487 | $19.01M |
| BlackRock, Inc. | 1,274,688 | $16.14M |
| ROYCE & ASSOCIATES LP | 1,071,223 | $13.56M |
| VANGUARD CAPITAL MANAGEMENT LLC | 845,968 | $10.71M |
| Potomac Capital Management, Inc. | 538,000 | $6.81M |
| GEODE CAPITAL MANAGEMENT, LLC | 482,221 | $6.11M |
| RENAISSANCE TECHNOLOGIES LLC | 425,741 | $5.39M |
| STATE STREET CORP | 338,160 | $4.28M |
| Norwood Investment Partners, LP | 335,233 | $4.24M |
| JPMORGAN CHASE & CO | 301,754 | $3.96M |
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